I could improve the conversion
funnel up to 2 times
funnel up to 2 times
Figma
Mobile app that lets drivers get on-demand
insurance — even for just 5 minutes
insurance — even for just 5 minutes
Simble
Back
Problem:
Less than 1% of users who opened the app for the first time successfully completed their first drive.
Less than 1% of users who opened the app for the first time successfully completed their first drive.
before
after
How I Transformed
the Origination Process
the Origination Process
What I designed:
Conducted dozens of interviews, followed by design, prototyping, A/B testing — and repeated the cycle again and again.
Conducted dozens of interviews, followed by design, prototyping, A/B testing — and repeated the cycle again and again.
Process
