I could improve the conversion
funnel up to 2 times
funnel up to 2 times
Figma
Mobile app that lets drivers get on-demand insurance — even for just 5 minutes
Simble
Problem:
Fewer than 1% of first-time users completed the registration.To address this, I conducted user interviews, iterated on design and prototypes, and tested multiple onboarding flows through A/B experiments.The redesign made onboarding faster, clearer, and more motivating — significantly improving user confidence and completion rates
Fewer than 1% of first-time users completed the registration.To address this, I conducted user interviews, iterated on design and prototypes, and tested multiple onboarding flows through A/B experiments.The redesign made onboarding faster, clearer, and more motivating — significantly improving user confidence and completion rates
How I Transformed
the Origination Process
the Origination Process
What I designed:
Through multiple rounds of user interviews, prototyping, and A/B testing, I created a new onboarding experience that guides users step by step, showing progress and feedback along the way.
The redesign significantly improved user confidence and completion rates, turning a frustrating start into a seamless first drive.
Through multiple rounds of user interviews, prototyping, and A/B testing, I created a new onboarding experience that guides users step by step, showing progress and feedback along the way.
The redesign significantly improved user confidence and completion rates, turning a frustrating start into a seamless first drive.
before
after
Process
